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Event Details
Woodlands Media Solutions
Proudly Presents another Media Industry Workshop in
Advertising & Marketing Strategies
The Hispanic Market: The Do's and Don'ts In Your Targeting Approach
Presented by Ruben Trevino, RT&A
We'll discuss the key issues in targeting this highly sought after market, where you will learn how to draw in and create a bond with this audience beyond "Se Habla Espanol"
Key elements that will be covered:
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How to understand and differentiate among the Hispanic segments according to demographics
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Understanding the cultural differences
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Ideas and strategies for branding, packaging and POP purposes
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Unique services appreciated by Hispanics
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Local Store Marketing strategies
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Creative and media strategies that work
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Campaign adaptation vs translation
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Successful case histories
About our Presenter:
Ruben Trevino is the founder and president of R.Trevino and Associates (RT&A) one of the largest privately owned Mexican advertising firms. He is a recognized expert in the field of Integrated Marketing Communications and the author of two books on subjects including Advertising and Sales Strategies published by McGraw Hill. He obtained his MBA from State University of New York (SUNY) and has been a visiting professor in Universities both in the US and Latin America such as Georgetown, University of the Incarnate Word, Monterrey Tec and Wisconsin U. His passion for marketing focuses specifically on Integrated Marketing Communication Strategies and International Marketing.
For over 20 years RT&A, he has been servicing brands and clients such as Volkswagen, Tecate, Midas, Audi, Toyota, McDonald’s, Wendy’s, Applebee’s, H-E-B (Mexico), Mexicana Airlines, Houston Diagnostic Clinic, Katy Mills, Ternium, among many others. Ruben is the head of the newest RT&A branch located in The Woodlands, Texas.
For contact:
rtrevino@rtrevino.com
www.rtseven.com
www.rubentrevino.blogspot.com
www.rtrevino.com
For More Information on Woodlands Media Solutions and a full
2010 Calendar of Events, visit:
www.WoodlandsMediaSolutions.com
Refunds: Cancellation up to 7-days prior to event will result in refund less a $15 service fee, or 100% credit toward another workshop held w/in 60/days of registered event. Cancellation 24-48 hours prior results in 50% fee or may transfer 100% credit toward workshop w/in 60-day period. Cancellations day of event or no-shows result in no refund, no credit.
When & Where
The Woodlands Chamber of Commerce
1400 Woodloch Forest Drive
Suite 300
The Woodlands,
TX 77380
Thursday, February 11, 2010 from 9:00 AM to 11:30 AM (CT)
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